The Consumer Preferred Band Over $25 million in advertising in the last 5 years High impact advertising resulting in consistent consumer brand awareness in excess of 97%*

Understanding the Consumer

• Hallmark continually invests in consumer research:
• Results in products of unmatched quality, innovation and value
• Ensures product differentiation and competitive advantage at retail
• Offers the best mix of products at the right price

Retail Environment Solution Strength of Hallmark’s global identity Plum & gold brand identity creates a consistent and powerful retail statement Trusted retail environment that is easy and enjoyable to shop Provides a strong link between television advertising and in-store signage Informs your customers that you stock the brand they prefer

Product Leadership

• An extensive range of everyday and seasonal greeting cards, gift packaging & social stationery
• Over 1200 everyday counter cards with excellent coverage of captions, price points, treatments and design styles.
• A lifestyle range for every consumer segment including humour, trend, cute & inspirational

Our Industry

• Greetings industry is valued at approximately $600 million
• Sending a greeting card remains the most popular form of communication for all the important occasions in life
• The average Australian consumer will purchase 22 cards per year
• 95% of consumers purchase Christmas Cards

* Source: TNS Usage & Attitude Study 2006
# Source: DBM Consultants Purchase Diary 2007