Studies conducted by Hallmark show that some of the most effective business greeting cards are the unexpected ones, sent to simply say hi, cheer up a co-worker, or tell valued customers that you're thinking of them. So if you're waiting for a really special occasion to send a card...don't! There are at least a zillion other reasons to get in touch. Next time you're about to scribble on a sticky note or dash off an e-mail, why not send a card instead? Here are just a few good reasons to send cards: Tell your clients or customers... you heard they're making some changes...best of luck! you saw the newspaper article about their company you're sorry there was a problem with a product/service you thought about them as you were going through your files, or ran into a colleague you'd like to follow up on a meeting or conversation with an answer...or a thank you...or a reminder...or a brilliant idea you had you've got a terrific new product or service that you know will make their lives easier you moved...or got a new e-mail address...or revamped your Web site you hope they're happy with a purchase, an order, or your services you value their feedback.

Let your colleagues, co-workers, or employees know...
it's been too long since you worked together...or played golf...or had lunch
you're happy to listen if they need to vent...or share...or brainstorm
you like their ideas
they're important to the company and to you
all that hard work is going to pay off you promise
you're glad they're back from vacation...or sick leave...or maternity/paternity leave
you notice they're doing a great job of tackling performance review issues...or a tough project...or working with a challenging client
you wish them a happy Wednesday (or any other day)
you know they're going through a tough personal situation, and you're there if they need you

Congratulate someone for...
finishing a complex project
passing a certification exam
getting a great performance review
a promotion
a move to a new location
an accomplishment in the community
winning an award
snagging a big account

Say "thanks" for...
an order, a purchase...or just a visit
choosing you or your company
advice
a referral
dedication and loyalty
support
feedback
a positive attitude
follow-through
the opportunity
inspiration
time
patience
a great discussion
going above and beyond the call of duty