Why Choose Hallmark?

The Consumer Preferred Band

  • Over $25 million in advertising in the last 5 years
  • High impact advertising resulting in consistent consumer brand awareness in excess of 97%*

Understanding the Consumer

  • Hallmark continually invests in consumer research:
  • Results in products of unmatched quality, innovation and value
  • Ensures product differentiation and competitive advantage at retail
  • Offers the best mix of products at the right price

Retail Environment Solution

  • Strength of Hallmark’s global identity
  • Plum & gold brand identity creates a consistent and powerful retail statement
  • Trusted retail environment that is easy and enjoyable to shop
  • Provides a strong link between television advertising and in-store signage
  • Informs your customers that you stock the brand they prefer

Product Leadership

  • An extensive range of everyday and seasonal greeting cards, gift packaging & social stationery
  • Over 1200 everyday counter cards with excellent coverage of captions, price points, treatments and design styles.
  • A lifestyle range for every consumer segment including humour, trend, cute & inspirational

Our Industry

  • Greetings industry is valued at approximately $600 million
  • Sending a greeting card remains the most popular form of communication for all the important occasions in life
  • The average Australian consumer will purchase 22 cards per year
  • 95% of consumers purchase Christmas Cards