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  • Find a Retailer

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    Christmas
  • Easter
  • Mothers Day
  • Ranges

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    Greeting Cards
  • Gift Presentation
  • Stationery
  • Calendars
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  • Why Choose Hallmark?
  • Our Business
  • The Hallmark Alliance Program

Why Choose Hallmark?

The Consumer Preferred Band

• Over $25 million in advertising in the last 5 years
• High impact advertising resulting in consistent consumer brand awareness in excess of 97%*

Understanding the Consumer

• Hallmark continually invests in consumer research:
• Results in products of unmatched quality, innovation and value
• Ensures product differentiation and competitive advantage at retail
• Offers the best mix of products at the right price

Retail Environment Solution

• Strength of Hallmark’s global identity
• Plum & gold brand identity creates a consistent and powerful retail statement
• Trusted retail environment that is easy and enjoyable to shop
• Provides a strong link between television advertising and in-store signage
• Informs your customers that you stock the brand they prefer

Product Leadership

• An extensive range of everyday and seasonal greeting cards, gift packaging & social stationery
• Over 1200 everyday counter cards with excellent coverage of captions, price points, treatments and design styles.
• A lifestyle range for every consumer segment including humour, trend, cute & inspirational

Our Industry

• Greetings industry is valued at approximately $600 million
• Sending a greeting card remains the most popular form of communication for all the important occasions in life
• The average Australian consumer will purchase 22 cards per year
• 95% of consumers purchase Christmas Cards